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EXPERIENCE
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DISCOVERY


​We combine ETHNOGRAPHIC "Hands-On" Discovery with neighborhood lifestyle groups and conventional research
to Uncover insight
that drives the foundation of Brand platforms
​and engagement strategy
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Access Market And Competitive Insights

- Access the latest quarterly releases of U.S., Canada, Europe and Asia Census sets.
- View the market through the human psyche of holistic lifestyle groups
- Understand economics with retail spending and sales
- Uncover trends with financial, travel, healthcare and housing industry stats          - Review through the perspective of ZIP codes, counties, media markets, trade areas and drive-time geographics
​
Move beyond the volumes upon volumes upon volumes of market stats

Turn on the lights in a very dark marketplace


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Uncover Persona, Perception And Desire

Escape from the office walls to understand how the human marketplace ticks 
Glean insights through COFFEE HOUSE CHATS, Pub Chats, On-the-Street SNAPSHOTS and SMART PHONE Encounter Interviews along with national and global resources we have in-house like Nielsen, PRIZM, P$ycle, MRI, Simmons, Environics, Yankelovich and Scarborough 

Glean insights of relevancy that craft bottom-line brand strategy

Dig under the obvious for insight that ignites 

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Build Engagement With Brand Platform And Ignition Strategy 

Define your BRAND DESIRABLE... attributes, benefits and emotional chords
Define your BRAND DELIVERABLE... values, mission and purpose
Define your EMOTIONAL IGNITION POINT (EIP)
Build a business plan that drives sales and human engagement

Move beyond advertising and marketing models of the past

Craft a brand experience of engagement 


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